A few months a go, I looked online for ring flash adaptors for my Canon Speedlite. Of course I searched on Google, and eventually settled on Orbis’ ring flash adaptor.

It’s great, by the way.

However, now on just about every site I visit that uses Google to serve up its ads, I’m served up ads for Orbis’ ring flash. Firstly, I find this creepy. Secondly, since I now own one of these devices, it’s a waste of Orbis’ money to keep trying to sell it to me.

Internet advertising is broken.

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Battle Hymn of the Tiger Mentor, Or, Why Modernist Designers Are Superior