Replacing it with ‘customers’ is a step in the right direction, and I have to applaud Dorsey for taking that step. But it still doesn’t go far enough for designers. See, ‘customer’ is still primarily a commerce-based designation. Think of people as customers (it is better than consumers) and you’re thinking of their wallet first, and everything else a distant second.

I’ve been writing a bit lately over at the Floate Design Partners blog.