Men are no longer heroes but consumers. Worse, they’re idiots. They might as well be saying, “Hey, dickhead! We don’t care about your job and who you are! You’re a worthless, interchangeable cog in the capitalist system! Catch!” as a six-pack is hurtled towards some poor bloke’s melon.

Charles Purcell in The Age. Portrayal Of Men In Advertising

As much as I’d like to get upset over this (and in the past I have been noisy about this subject) nowadays I think it’s simply a combination of the entirely comprehensible blowback against white male privilege, and the fact that men tend not to lobby over things like their portrayal in advertising.

Basically, guys are going to have to put up with this for a decade or so.