Tourism Australia expects to upload as many as 15,000 photos to a specially designed interactive website that will build up a ’mosaic’ of Australia as told through the eyes of Australians. More than 1,000 keywords will allow prospective tourists to search an interactive map for experiences rather than mere destinations, the agency said. And rather than impose a view of Australia from above the tourism marketers have decided to tap into what they see as an innate quality in Australians – their willingness to shout about why Australia is unique.

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