People have been falling over themselves to praise these new ads for Old Spice. And for good reason – they’re funny, arch, and are delivered in a self-effacing manner.

That’s great, no doubt. What has sealed them for me, however, is their seamless transition to the web. They’ve even spent the time to ensure that the descriptions of their ads on YouTube have perfectly-written copy.

Details like that make the brand ring true.

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