Mag Nation is a wonderful business that sells magazines from all over the planet, as well as t-shirts, stationery and design books.
It’s a growing firm that is having a run of success, but also some difficulties. Their constant communication stream – on twitter and on their blog – lets us, their customers, know what’s going on and helps us to feel we’re part of their successes and trials.
Part of what makes it work so well is their voice – it’s honest, human, and accessible. This blog post is a perfect example of how they do communication so well.